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Alliance brings older people together

Over 50 Living Show

Celebrity make-up artist Ariane Poole makes up a visitor at the Over 50 Living Show

THE Age Action Alliance was launched in 2011 in response to a growing recognition of the need to respond to an ageing society, in particular, to bring together older people and cross sector organisations to work together to celebrate the opportunities and address the challenges of our ageing demographics.

Their vision is to improve the quality of later life through partnership working between members and older people; creating communities where older people feel secure, valued and able to contribute to society.

Who they are
The Age Action Alliance is a network which brings together organisations and older people, in partnership. Drawn from civil society and the public and private sectors, it takes a positive approach to ageing and seeks practical ways to improve services and support to older people.
Members bring their distinctive skills to work collaboratively, achieving more in partnership than they can as individual organisations or sectors. Our focus is on the most disadvantaged and preventing exclusion and deprivation in later life.

What they do
Working together, t hey aim to ensure that older people, today and tomorrow:
•Are visible, valued and heard
•Enjoy a good quality of life and wellbeing
•Can make informed choices about health and wellbeing
•Live in safe, warm, lifetime homes
•Have social networks and access to friends, family and community support
•Have opportunities to mix with and share skills with others
•Are able to access information and services they need
•Live in age friendly neighbourhoods, with their needs met

Why they are doing it
UK society is undergoing profound change, with average life expectancy up by 30 years over the last century and one in four of today’s children likely to live to 100. In the UK there are now more people over State Pension age than children under 16.

This presents a significant challenge to our attitudes and the way we view older people and meet their needs. Too many of today’s older people find themselves in unsuitable housing, facing deprivation, isolation and exclusion.

There is also a real opportunity to embrace the value of people living longer, healthier and often wealthier lives. The Alliance working groups are the engine of the network, with members collaborating across a range of themes, promoting a positive solutions approach.

Age Action Alliance
1st Floor, Caxton House, Tothill Street, London, SW1 9NA
T: 020 7449 7008 E: info@ageactionalliance.org